Strategy | Page 4

Business News

FDA Clears 23andMe to Provide (Some) Genetic Data to Customers

The startup can now market direct-to-consumer genetic tests that include carrier status, wellness trait and ancestry reports.

By Laura Entis

Building a Business

4 Things I Learned After My First Year as an Entrepreneur

By Jeff Boss

Thought Leaders

7 Essentials for Making Your Strategy Succeed

By Jason Womack

Building a Business

The 10 Mental Skills Necessary to Become a Strategic Visionary

By Sherrie Campbell

Thought Leaders

6 Things True Leaders Do

Feeling insecure in your leadership role? It's time for less doing and more leading.

By Peter Diamond

Building a Business

Meet the Business Strategists Behind the Careers of Today’s Biggest YouTube Stars

As digital celebrity has swelled, a new class of talent managers is helping creators build their empires offline as well.

By Geoff Weiss

Marketing

4 Mobile Marketing Lessons That Big Brands Can Learn From Startups

Here are a few ways to inject your brand's mobile-marketing approach with a shot of startup spirit.

By Gilad Bechar

Building a Business

4 Steps to Building a Great Product-Focused Organization

Having an awesome product is not enough for long-term survival. Success comes down to a well planned and executed product strategy.

By Peter Gasca

Building a Business

How to Give Constructive Feedback to a Toxic Boss

It's a delicate dance where strategy is everything.

By Mike Gellman

Building a Business

3 Tips for Co-Branding Happily Ever After

Marrying your brand to another can be shrewd marketing but proceed thoughtfully. Even corporate breaking up is hard to do.

By Jennifer Connelly

Building a Business

Google Glass Is Creeping Back

The tech company is reportedly launching a new version aimed at businesses and without the histrionics that accompanied the product's initial debut.

By Laura Entis

Building a Business

The 3 Ways to Market Your Brand Without a Budget

A strong product and excellent customer relationship management can compensate for a paltry marketing budget.

By Bill Connolly

Marketing

3 Brand Experience Strategies to Attract Millennials

Hint: Appeal to their heightened sense of adventure -- and their desire to be trendsetters.

By Christie Garton

Building a Business

The Best 5 Business Hacks You’ve Never Heard of That Will Change Your Game

What conventional wisdom? Here's the useful advice successful entrepreneurs are actually following.

By Jon Nastor

Marketing

Answer These 3 Questions, or Your Marketing Tactics Really Won’t Matter

A simple set of tactics in support of a powerful strategy beats a brilliant set of tactics with no real strategy at all most every time.

By John Jantsch

Business News

7 Musts to Maximize Your Company’s Mobile Strategy

Today's savvy businesses are increasingly connecting with consumers via smartphones and tablets.

By Chuck Cohn

Thought Leaders

Why Mindset Trumps Strategy Every Time

A successful strategy is more than just tactics and procedures. It must align with how you see your business and what is possible.

By Dixie Gillaspie

Entrepreneurs

Lost in Thought? Here Are 5 Reasons to Incorporate Daydreaming Into Your Daily Routine.

Go ahead, let your mind wander. When it's appropriate, of course.

By Laura Entis

Building a Business

Why Playing It Safe Will Kill Your Startup

Following the prevailing trend or the tried-and-true could drain a new company's creativity. Aim instead to be an innovator.

By Renée Warren

Thought Leaders

Know When to Double Down in Business

Running a startup can resemble playing a game of blackjack. Be savvy and strategic yet willing to take risks at the right moment.

By Marty Fukuda

Building a Business

How the Next Five Years Will Revolutionize Business

The years until 2020 are poised to redefine almost every facet of how we work, from the way we run customer service to the way we build our businesses.

By Jason Ankeny

Building a Business

8 Resolutions for Improving Your Business and Your Life

Being more organized and thrifty helps at work and everywhere else.

By John Pilmer

Building a Business

To Stay Afloat, Focus on the Next Wave

To make it in the world of startups, entrepreneurs just can't focus on the day-to-day tasks of running a business. They need to always be thinking about the future.

By Dorie Clark

Thought Leaders

Practice Triage in Making Business Decisions

Business leaders should categorize choices by their potential impact to improve quality and speed.

By Joel Trammell

Entrepreneurs

3 Ways to Use a Rivalry to Increase Your Business Performance

Unlike competition, rivalry is personal, and it can either have a profoundly positive or negative impact on overall performance.

By Laura Entis

Building a Business

Will Big Companies Follow Microsoft’s Lead and Make It Harder for Startups to Win?

A large player starts to get wise to the ways of newcomers that are experimenting rapidly.

By Peter S. Cohan

Entrepreneurs

A Sport Few Americans Know Anything About Can Teach Plenty About Leadership

Cricket, the precursor to baseball, was popular in early America. Immigration from South Asia is boosting the sport and displaying the skill required to lead a team.

By Jagan Jagannathan