Buying a Franchise
Buying a Franchise? Don’t Be Intimidated — Follow This Guide to Sizing Up a Franchisor.
You should always ask to meet the franchisor before buying into a brand. When you get that meeting, here's what to ask.
Mark Siebert
Franchise Consultant for Start-Up and Established Franchisors
at iFranchise Group
Entrepreneur Leadership Network® VIP
Mark Siebert is the author of The Franchisee Handbook (Entrepreneur Press, 2019) and the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press, 2016) is also available at all book retailers.
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