Analytics | Page 2

Building a Business

5 Analytics Tools to Supercharge Your Marketing Strategy

Fortunately, in today's digital age, it's easier than ever to analyze your data for the goals you set. Here's where to start.

By Thomas Smale

Business News

Every Self-Respecting Professional Should Know These 4 Business-Critical Calculations

By John Boitnott

Thought Leaders

4 Insanely Easy but Overlooked Tactics to Advance Your Entrepreneurial Career

By John Boitnott

Marketing

3 Crucial Metrics to Measure When You Advertise In 2018

By Jeremy Diamond

Marketing

How Predictive Analytics Can Help Your Business See the Future (Infographic)

An investment in predictive analytics may give your business the competitive advantage it needs.

By Emily Conklin

Tech

The Face of Intelligent Marketing? Your Customer.

A primer on what wi-fi analytics and triggered marketing can do for your business.

By William R. Wilson

Business Operations & Logistics

Big Data, Big Deal! 5 Ways It’s Going to Be Revolutionized In 2018

The big data market has been predicted to be worth $46.34 billion by 2018. What can it do for your business?

By AJ Agrawal

Business Operations & Logistics

Why Un-Silo-ing Your Data Will Boost Your Company’s Efficiency and Productivity

You can't manage what you don't track. Analytics empowers organizations to effectively manage both assets and people.

By April Rassa

Tech

It’s Not About Just the Experience, It’s the Journey — With Analytics

Thanks to dramatic new algorithms, you're about to learn a whole lot more about your customer's actions and preferences.

By Peter Daisyme

Tech

Can Embedded Analytics Change the Game for Early-Stage Software Startups?

Tech startups face a real conundrum when it comes to giving processing and presenting data.

By Ralph Tkatchuk

Marketing

10 Mistakes You’re Making With Google Analytics

What? You're not using this tool? Then, you're missing out on your best opportunity to unlock the full potential of your website.

By AJ Agrawal

Tech

Why Fintech Startups Need Smart Analytics

Businesses must ensure that they are making smart and guided decisions in order to be competitive.

By Nikolai Kuznetsov

Building a Business

How to Use Data to Stem the Tide of High Churn

Sophisticated subscription models employ deep analytics to navigate the difference between profit and loss.

By Georg Richter

Online Presence

5 Winning Social Media Strategies From a Master Marketer

Real content from real people develops real relationships.

By Jennifer Spencer

Building a Business

Latch Onto These 10 Business Trends to Boost Your Growth Rate

Working smarter means finding new efficiencies, respecting your team's time and reducing interruptions that distract you from your goals.

By Katherine Keller

Online Presence

Why Snapchat Marketing Stinks Big Time

Poor analytics and expensive ad costs are at the top of the list.

By Eric Samson

Business News

3 Things Business Owners Need to Know About BI

Business Intelligence, the analysis of data that companies create simply by doing business, can drive greater profitability.

By Sheila Eugenio

Building a Business

Why More Sales Leaders Are Focusing on Sales Coaching

The American job market is tighter than it's been in years, and the sales industry is no exception.

By Howard Brown

Business News

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools and Tips

Instagram analytics are a key part of any Instagram marketing strategy.

By Alfred Lua

Tech

3 Ways to Integrate Traffic Analytics Into Your Sales Management Platform

Technologies exist for SaaS, ecommerce, B2B -- anyone really -- to use analytics to grow your business.

By Ann Smarty

Building a Business

What it Takes to Be a Growth Hacker

If you have a knack for marketing and love makings things go viral, there's never been a better time to become a growth hacker.

By Andrew Medal

Tech

‘People Analytics’ Can Save You From Costly H.R. Mistakes

Here are five of those mistakes, just to start. Interested yet?

By Heather R. Huhman

Marketing

7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.

By Brandon Sobotka

Building a Business

How Google Uses People Analytics to Create a Great Workplace

Hint: It's about the people, for the people, and by the people -- and you can translate the big ideas to your much smaller company.

By Steffen Maier

Tech

Here’s the Tech Toolkit You Need to Maximize Results Before, During and After Launch

All the time and energy you invested will fall short if this isn't done right.

By Craig Corbett

Online Presence

This Is Why Social Media Analytics Are Essentially Worthless

All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.

By Steve Tobak

Tech

5 Reasons to Quickly Start Using Accelerated Mobile Pages

Consumers want everything delivered in the palm of their hand, and they want it fast.

By John Lincoln

Building a Business

How to Boost Customer Loyalty Using Analytics and Actionable Insights

Returns data offers companies priceless insights that improve the customer experience.

By Peter Sobotta

Tech

3 Steps to Building a Predictive Analytics System

Build a predictive analytics system when you start your business, not after you start scaling it.

By Constance Aguilar

Building a Business

Don’t Make These 3 Technology Mistakes

You first must understand which goals you're trying to achieve before you can cash in on big data and AI.

By Venkat Viswanathan