Content Marketing | Page 8

From establishing your credibility to growing your audience, discover why content is essential for the success of your business.

It's loved. It's hated. It's promoted and criticized. And in my opinion, it's misrepresented and misunderstood.

WriterZen helps make content marketing easy.

If you're considering starting a podcast to market your business, there's still potential for you to succeed. But there's a big problem standing in your way: competition. What steps can you take to overcome it?

Whether you intend to or not, you're creating a content experience; make sure it's a positive one that yields results.

Journalism as we know it will be disrupted -- will this be the better way?

While some businesses think having a successful content strategy is as simple as putting out tons of content, others know it's not that simple.

Sure, you can write, but bring in a pro and earn the returns for which you yearn.

You may be hesitant at first, when you reach your goals, you'll realize it was worth the time and money.

Let's start by defining the differences between content creation and content curation.

Many businesses think PR is a surefire marketing solution. But is it right for your business?

Here's a step by step process of how to create a successful content strategy.

Creating your own media isn't enough: You need to truly make it your own if you want to stand out.

The two are often confused.

Learn three simple ways to increase your LinkedIn performance, without spending any money

But what if someone else developed that content for you? That's the idea behind user-generated content. Put it to work for you and it could elevate your brand to new levels -- but there is no guarantee of success.

Search-engine optimization (SEO) must be part of your strategy, but not just any optimized content works. Here's what you need to know.

Not only does content increase a brand's visibility, but it also educates and persuades prospects to take actions.

Authentic content marketing can help you build real connection with your audience.

We discuss ways to develop a PR strategy that integrates your brand, team and content to grow your business.

Does being an "influencer" really mean anything anymore? And if so, how can we thrive in an era with deteriorating public trust?