Marketing
3 Brand Story Frameworks to Grow Your Business
Attract customers on repeat through the power of storytelling.
Storytelling | Page 4
Thought Leaders
Stories Are Entrepreneurs’ Most Powerful Tool. But What Ingredient Gives Them Power?
Most of our greatest lessons are learned when life throws us a curve ball.
By Neil Gordon
Thought Leaders
The Reason Good Businesses Tell Boring Stories
Respecting the distinction between a story and a narrative can help you connect with high-value clients, spend more wisely on advertising and attract investors.
By John Garvey
Marketing
Storytelling Can Help Anyone Connect to Your Brand
Here's how to find your narrative.
By Seyi Tinubu
Building a Business
Free Webinar | Sept. 21: How to Write an Article for Entrepreneur.com
Join Entrepreneur's Editor in Chief Jason Feifer and Editorial Director Dan Bova, as they discuss ways to write better, tell more compelling stories, and get the most eyeballs possible.
Thought Leaders
Do You Use the Power of the Present Tense in Storytelling?
Most entrepreneurs are not aware of a small change they can make while pitching.
By Gil Peretz
Building a Business
4 Questions to Ask Yourself While Writing a Speech
If you know what the audience expects from you, the words will roll off your tongue.
Marketing
4 Tips for Building Your PR Toolbox
What you need to get attention from journalists and publications.
Marketing
3 Signs Your Brand Isn’t Telling a Winning Story (and How to Fix Things)
From marketing to mission statements, the tools and techniques you need to change your narrative.
Marketing
How to Find New Customers for an Old Product
Having a successful product or service is a big win. But keeping it top of mind for consumers (and winning new ones) can be a challenge.
Thought Leaders
How to Dazzle Your Audience in the First 7 Seconds of Your Speech
In the moment after you've been introduced but before you begin to speak, anticipation builds. Here's how to use it to command a room.
By Neil Gordon
Building a Business
3 Lessons About Failing the Right Way
What we can learn from the sudden demise of SponsorChange.
Thought Leaders
Our Success Is Limited Only by the Stories We Choose to Believe
Like Neo from 'The Matrix,' we can only do great things once we tear down the fictional world our minds have embraced.
Marketing
How Experts Use Content to Create Brand Authority and Increased Sales
Dynamic storytelling is easier to do and more effective for sales than you might think.
Business Operations & Logistics
Want to Make a Deal? Stop Selling and Start Connecting.
Sales isn't about pushing. It's about persuasion. Here's how to be better at it.
By Jason Harris
Thought Leaders
This Filmmaker and Entrepreneur Wants to Transform Hollywood
Multi-hyphenate Miranda Bailey acts, directs, produces and wants to create space for more women to tell their stories.
By Nina Zipkin
Building a Business
Getting Into Subscription Ecommerce? Don’t Try to Be Amazon
Amazon's scale and distribution capabilities mean it has the basics covered but customers want more than just the basics.
Thought Leaders
‘Avengers’ Star Zoe Saldana Not Only Battles Bad Guys Onscreen — She’s Also Fighting the Lack of Diversity in Media
The blockbuster actress champions untold stories through BESE, a digital media platform that she founded.
By Nina Zipkin
Marketing
How Brands Get People to Care. And How Yours Can, Too.
You know all those Subaru commercials starring, um, dogs? There's a good reason for that.
Building a Business
This Extreme Extrovert Started a Multimillion-Dollar Wellness Snack Company After Her Stint in the Peace Corps Was Cut Short
Lisa Curtis was introduced to the healthful moringa plant after volunteering to work in Africa. Her company recently raised $6 million.
Building a Business
Get Attention and Grow Your Business Without Actually Talking About It
Tell client stories, not yours.
By Brian Jones
Business Branding
9 Habits That Will Make Your Life (and You) More Interesting
A big advantage of trying new stuff is you will finally have some better stories to tell.
By Deep Patel
Thought Leaders
Launching MTV’s Biggest Series and Giving a Voice to the Voiceless
Filmmaker Andrew Jenks discusses seeking the truth through storytelling.
Business News
Want to Make More Money? Start Rewriting Your Story.
As the creators of our stories, we all have the power to write new ones with better endings. So, what ending do you want to write?
By Ellevate
Online Presence
3 Reasons You’re Not Seeing Tangible ROI With Your Social Media Efforts
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand.
Business Funding
After Completely Freezing During a Pitch Competition, These Co-Founders Stayed Up All Night Preparing for a Second Chance
Sunny Bonnell and Ashleigh Hansberger told stories for clients of their branding and digital agency, Motto. But they came up short when it was time to tell their own.
Marketing
Maury Rogow on Powerful Storytelling That Sells
It's not just about the product you sell, but the story you tell.