6 Reasons Customers Aren’t Opening Your Emails (Infographic)

By Kim Lachance Shandrow Feb 13, 2015

Opinions expressed by Entrepreneur contributors are their own.

Two seconds. That’s all you get to make a good first impression.

That’s how long, rather how short, people typically take to size up an email from marketers, should they even open it at all. When they do — if you don’t move them in some way in two fleeting seconds — it’s game over. Delete. Your email marketing efforts are doomed to the trash folder. Conversion denied.

Related: 10 Ingredients for a Successful Email Marketing Campaign (Infographic)

To help you avoid that ugly fate in your next campaign, the folks at Mailify, an email marketing software maker, have put together a helpful, pinball game-themed infographic that shows you six common email marketing sins to avoid like, well, playing pinball blindfolded. Don’t heed this wise advice and it could be game over — and nil ROI — for you. Check it out below.

Click to Enlarge

6 Reasons Customers Aren't Opening Your Emails (Infographic)

Related: 6 Email-Marketing Techniques That Boost Click-Through Rates

Two seconds. That’s all you get to make a good first impression.

That’s how long, rather how short, people typically take to size up an email from marketers, should they even open it at all. When they do — if you don’t move them in some way in two fleeting seconds — it’s game over. Delete. Your email marketing efforts are doomed to the trash folder. Conversion denied.

Related: 10 Ingredients for a Successful Email Marketing Campaign (Infographic)

To help you avoid that ugly fate in your next campaign, the folks at Mailify, an email marketing software maker, have put together a helpful, pinball game-themed infographic that shows you six common email marketing sins to avoid like, well, playing pinball blindfolded. Don’t heed this wise advice and it could be game over — and nil ROI — for you. Check it out below.

Click to Enlarge

6 Reasons Customers Aren't Opening Your Emails (Infographic)

Related: 6 Email-Marketing Techniques That Boost Click-Through Rates

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Kim Lachance Shandrow

Former West Coast Editor
Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper,...

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