Branding | Page 2

It's called "strategic enemy" — a way to position your brand against an enemy your consumer hates. Here's how to do it.

Building a loyal community turns customers into passionate supporters who drive lasting growth.

High-paying careers in aviation, trucking and the trades are real alternatives to college, but perception hasn't caught up. Branding and PR will decide which story wins.

What entrepreneurs can learn from the ultimate reputation rehab story

When Harry Arnett, Stephen Levinson and Mark Wahlberg looked at the overlap between fitness and fashion, they spotted an opportunity and built their company from the ground up.

A step-by-step guide to protecting your brand’s name, logo, assets and reputation before legal trouble finds you.

In a world saturated with influencers, athletes and tech founders chasing legacy and limelight, few stories captivate like that of Nimsdai Purja. It's a masterclass in breaking limits, owning your story and building a brand that stands for something bigger than yourself.

Community, storytelling and co-creation turn buyers into brand advocates and customers who will return time and time again.

Strong brands aren't built through big ad budgets but by delivering consistent, memorable customer experiences that create loyalty, trust and powerful word-of-mouth marketing.

Founders need to own their brand story now more than ever, especially with AI shaping what customers see.

Michelle Jimenez-Meggiato and Andrea Meggiato turned a beloved family recipe into a business.

First SEO, now 'GEO'. Generative AI is changing how brands are discovered and trusted, making Generative Engine Optimization essential for visibility in AI-generated content.

Discover why personal brand clarity, consistency and authenticity are your strongest tools to build trust, stand out from AI-driven noise, and unlock lasting influence in today's digital landscape.

Alex Samuels, owner of Rustler Hat Co., breaks down the strategy and tech that turned her business into a Nashville destination.

Liv Schreiber is in the business of connection — and says social media should be a tool for IRL socialization.

Mehek Khera was burnt out and grappling with health issues when inspiration struck.

How Charles Pan-Fried Chicken transformed its business and transforms lives in its community.

A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here's how you can use that insight to write emails they actually want to open.

Use AI to craft full-length non-fiction books that can help build your brand.

Top founders and VCs secure premium domains early to signal credibility, build trust and boost long-term brand equity and investor confidence.

Peak travel season is upon us, and brands across the travel industry have a major opportunity to sharpen their digital presence and stand out in an increasingly crowded online marketplace.