Branding | Page 4

Think of publicity, marketing and branding as the three legs of a tripod. They all work together to hold up your business's success — here's how.

Here's how to turn market fog into a roadmap your team can actually follow.

Rebranding meant shedding outdated perceptions and boldly embracing a modern identity. The key: balance innovation with trust and communicate the "why" clearly.

If you've been wondering how to approach influencer marketing, this guide breaks it all down.

Want your next press release to make noise? A step-by-step guide to writing and distributing press releases that actually generate visibility, engagement and relevant media coverage.

Steve and Brittany Yeng were discouraged from pursuing their unique idea, but they didn't listen to the naysayers.

In today's high-stakes market, CEOs are judged not by how they respond to crises, but by how quickly—and proactively—they move before anyone else does.

In a world where content is easier to create than ever, the brands that win will be those with something real to say.

Why the founder of Angie's List was resistant to being 'Angie,' but came to embrace it.

In a media landscape where visibility matters, entrepreneurs are turning to content marketing and "do-it-yourself public relations" strategies to take control of how their stories are told.

Here's how content creation can transform your business by building trust, driving engagement and positioning your brand as the go-to authority in your industry.

Having a relevant domain name greatly increases the business's credibility, boosts SEO and makes it super easy for potential customers to find the business.

Learn how to elevate your startup's image and build a memorable brand on a limited budget.

From viral stunts to trend-chasing misfires, brands often try too hard to be the life of the party — and end up embarrassing themselves instead.

BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.

Getting ahead of a PR crisis is key to protecting brand integrity and earning customer trust.

Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market.

BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.

Learn how to use founder branding to make your company (not yourself) the industry-dominating name.

Trader Joe's viral mini tote bags have once again put shoppers in a buying frenzy.

Join us May 1 for a high-impact workshop and discover how you can turn simple ideas into scroll-stopping videos that connect with your audience and grow your brand.