Branding | Page 6

Building a Business

Why Data Centers Are the New Powerhouses of the AI Economy — and How They Can Strengthen Your Brand

As AI reshapes industries, data centers have evolved into critical drivers of innovation, sustainability, and customer trust. Learn how the right infrastructure choices can boost your brand, future-proof your business and unlock competitive advantages in the AI economy.

By Scott Baradell

Thought Leaders

Entrepreneurs Drive the Economy — But Are We Doing Enough to Support Them?

By Jon Michail

Marketing

How to Grow Your Small Business Without Breaking the Bank

By Thomas Helfrich

Marketing

AI Made the Internet Louder Than Ever — Here’s How to Use It to Cut Through the Noise and Make a Lasting Impact

By Ron Sheth

Business Branding

How to Build a Strong Brand Identity for Your Early-Stage Startup

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.

By Jessica Wong

Thought Leaders

‘Show Me the Money!’: How this Talent Agent Helps Stars Like Tracy McGrady and Gradey Dick Turn Their Platforms Into Multi-Million Dollar Brands

Cecil White, a top agent at WME Sports, assists high-profile athletes in turning their platforms into lucrative brand deals by aligning their personal values with strategic partnerships.

By Leo Zevin

Buying a Franchise

Buying or Selling a Business? This Top-Ranked Franchise Makes the Intimidating Process Straightforward.

With a proven system and a global network, Transworld Business Advisors makes business transactions easier for everyone involved.

By Carl Stoffers

Marketing

How the Trump-Harris Election Shed Light on the Flaws in Traditional PR — and How Businesses Can Adapt

Get your brand ready for the new realities of a changing media landscape.

By Edward Yang

Buying a Franchise

These 4 Storytelling Elements Will Empower Your Brand in 2025

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling.

By Adam Povlitz

Tech

Precisely Match 200,000+ Colors Instantly With This Tiny Tool for 40% Off

Grab colors from any object around you and add them to your graphic design applications.

By Entrepreneur Store

Business Branding

How Introverts Can Lean Into Their Strengths and Unleash Their Personal Branding Superpower

Introverts are just as well-equipped as extroverts to share their thoughts and messages on social media platforms. Learn why and some tips on how to build confidence and get started on your personal branding journey.

By Megan Thudium

Business Branding

Beware the Brand Imitation Trap — Why Copying Giants Like Nike Could Kill Your Startup

Many brands today fall into the imitation trap, thinking that copying successful brands will bring them the same success.

By Chris Savage

Marketing

Sending A Last-Minute Marketing Email? Follow This 7-Step Checklist to Avoid Making These Costly Mistakes

Email marketing requires some prep work, but sometimes, you need to send an email out right away. To avoid costly mistakes, here are seven things you should check before hitting send.

By Liviu Tanase

Buying a Franchise

KFC Is Launching a Chicken Tenders-Focused Concept Called Saucy — Here’s When and Where It Opens

The chicken chain is making a strategic pivot towards the growing demand for customizable, sauce-heavy meals.

By Carl Stoffers

Business Branding

How to Build Brand Recognition From Scratch — A Step-by-Step Guide for Startups

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start.

By Jessica Wong

Building a Business

This Brand Whiz Shares How to Sell Boring Products That Nobody Likes

Everything Tom Rinks touched turned to gold until he took on a brand launch at Target that fizzled. Then, he found a creepy doll on Ebay, and he saw a way forward.

By Liz Brody

Building a Business

Who Shapes a Brand — The Leader or the Audience? Here’s What Really Determines Success.

Great brands thrive at the crossroads of leadership vision and audience engagement, balancing strategic direction with real-time feedback to stay authentic, relevant and trusted.

By Greg Walthour

Side Hustle

Their Nutty College Side Hustle Earned Over 6 Figures in Under 6 Months: ‘Revenue Doubled Every Month’

Pistakio co-founders Francine Voit and Nicola Buffo had no interest in 9-5 office jobs — so they became entrepreneurs.

By Amanda Breen

Building a Business

How to Build an Unshakeable Brand Voice and Win Over Loyal Customers

Want to build an online brand that reaches more people and puts your business on the map? It starts on the web.

By Adam Petrilli

Business Branding

Is It Time for a Change? 5 Indicators Your Business is in Desperate Need of a Rebrand

Rebranding aligns a company's identity with evolving products, audiences and market demands.

By Slava Bogdan

Business Branding

3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers

Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.

By Francesco Fazio

Buying a Franchise

IHOP and Applebee’s Are Opening Their First Co-Branded Location in the U.S. — Find Out Where It Is

After announcing the collaboration last winter, the first co-branded location will open in early 2025.

By Carl Stoffers

Business Branding

Thinking of Rebranding? This Step-by-Step Guide Will Help Make the Process Smooth and Successful.

Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.

By Jessica Wong

Business Branding

4 Simple Steps to Turn Your Company’s Origin Story Into a Talent Magnet

Here's how your business can stand out to job seekers.

By Milos Eric

Marketing

Thought Leaders Are Encouraged to Share Personal Stories — But Can It Go Too Far? Use These 3 Tips to Open Up Without Oversharing

Entrepreneurs who want to establish themselves as thought leaders rely on authenticity to connect with their audiences. But what happens when authenticity goes too far?

By Megan Thudium

Side Hustle

These College Classmates Started a Side Hustle to Solve a Common Household Problem — Then Scaled It From $0 to Over $50 Million in Under 4 Years

Tumble co-founders Justin Soleimani and Zach Dannett envisioned a better, easier-to-handle kind of rug — so they got to work on it.

By Amanda Breen

Building a Business

How This Beverage Industry CEO Used His Passion for Hip-Hop to Build Partnerships With Jay-Z, Rick Ross and More

Sovereign Brand's Brett Berish discusses embracing authenticity, learning from "failures" and partnering with music icons.

By Shawn P. Walchef

Marketing

3 Reasons Your Marketing is Failing (And How to Fix It)

There are endless acronyms and "gurus" telling entrepreneurs how to market their businesses, which leads to frustration. Discover how to create a marketing strategy that works for your business.

By Nicole Bernard

Business Branding

Goldfish Crackers Wants to Hook Millennial Snackers With New ‘Chilean Sea Bass Crackers’

The maker of the highly binge-able crackers casts its net to snag more snackers with a hilarious campaign.

By David James

Business News

Playboy Was Once Valued at $2 Billion. Now Hugh Hefner’s Son Has a Plan to Buy It Back for a Fraction of That.

Cooper Hefner submitted a $100 million offer to buy back his dad's storied brand.

By David James