Business Planning | Page 2

As 2022 looks like a post-pandemic year, marketers need to prepare now for a fast-changing environment.

The pandemic-marked shift in how and where people work is just the latest tectonic market change business owners have to contend with, but there are ways to effectively guide teams through these changes.

Stiff competition is making it hard to secure these key tech business staffers, but widening a search by nearshoring could be a ready solution.

Proximity, streamlined communication and reduced costs are just a few of the advantages to outsourcing to nearshore options.

Advice for new business almost inevitably falls into those two camps, but there's actually an effective way to embrace both strategies.

While there may be differences of opinion on timing, all agree that businesses need a solid strategy to survive the market pressures.

As the last couple months of 2021 approach, it's time to start thinking about how to reach even greater heights next year.

Why everyone, even the smallest businesses, needs marketing mix modeling (MMM).

You may be excited to get started, but get your proverbial ducks in a row first.

One of the scariest moments of my career turned out to be one of my best learning opportunities.

If you're eyeing starting your own side hustle or business -- and want to truly position yourself to take the types of stomach-churning risks that reap tremendous rewards -- you might want to keep this story in mind.

This is the half-time game plan for entrepreneurs.

Why the decision of conducting user research and learning needs assessments can make or break your program.

To have a smooth transition for your business, team, and customers, keep these six things in mind.

Entrepreneurs have to consider the long-haul. Research shows that having an eye toward the future will make your business more profitable.

Show consumers the value your business can give them.

The fear of not being ready for new growth will set you back.

Leaving room for evolution and quick-pivot adaptation in any business plan is essential to success.

Learn the three critical components of your business plan and download a template to get started

If you want your franchise investment to be successful, be sure to address these 10 concerns before you purchase.

We asked founders how they're setting goals for the year ahead and plotting untraveled roads to success.