Building a Business
Leads Are the Lifeblood of Your Business — and AI Chatbots Can Help You Find Better Ones
If you are not already using a chatbot on your website, you may be missing out on potential SEO and lead-generation opportunities.
Marketing | Page 3
Building a Business
Small Businesses Reveal the Promotions That Actually Excite Customers
By Liz Brody
Marketing
This Practice Could Save Your Career From One Bad Google Search
Online Reputation Management is all about shaping what people see when they Google you or your business.
By Ross Kernez
Marketing
How Lavazza and the US Open Brewed the Perfect Marketing Campaign
Lavazza is a good example of sports marketing because it serves authenticity and creativity to keep its brand in the game.
By Leo Zevin
Marketing
AI Is Quietly Writing Your Résumé — and One Tool Could Misrepresent Your Reputation if You Don’t Take Control
AI assistants like Microsoft Copilot are already rewriting your professional reputation — here's how to take control of your "AI Résumé" before it costs you opportunities.
Building a Business
He Turned Failure Into a Massive Food Truck and Restaurant Operation. Here’s How.
Chris Brown's World Famous turns food trucks into live-streamed stages, blending egg rolls with entertainment.
Marketing
The Branding Trick That Helped Dude Wipes, Colgate, Oatly, and Uber Rise Above the Rest
It's called "strategic enemy" — a way to position your brand against an enemy your consumer hates. Here's how to do it.
By Laura Ries
Marketing
Why Every Entrepreneur Needs a Community of Raving Fans (and 3 Steps to Build Yours from Scratch)
Building a loyal community turns customers into passionate supporters who drive lasting growth.
Tech
How ‘Digital Immortality’ Is Creating New Opportunities for Entrepreneurs — and What to Consider Before Diving In
AI is transforming grief tech into growth tech, turning digital legacies into powerful tools of influence for brands and entrepreneurs.
Building a Business
They Built Their First Restaurant With Their ‘Bare Hands.’ Now They Have 380 Locations.
Ted Xenohristos, co-founder of Cava, grew one restaurant into a national brand through hospitality, culture and purpose-driven growth.
Business Branding
Steve Aoki’s Secret Weapon for 1,000% Energy Isn’t Drinks — It’s Chewable
How does cake-throwing DJ Steve Aoki stay energized? By teaming up with this gum company and weaving in his own brand.
By Leo Zevin
Building a Business
Running an Online Business Is Tough — But Doing These 4 Things Will Make It Easier
Nurturing these four qualities will go a long way toward being successful in the ecommerce industry.
Building a Business
What Smart Marketers Are Doing Now to Maximize Q4 Revenue — And How You Can Too
The brands that win Q4 aren't winging it in October — they're locking in campaigns, teams, and budgets now. Here's how to get ahead while everyone else is still on vacation.
Marketing
In the Age of AI, These Skills Will Keep Marketers Essential
AI is reshaping marketing, forcing professionals to abandon task execution and embrace judgment and creativity.
Marketing
The Branding Battle Between College and the Trades Is Heating Up. Here’s Why Entrepreneurs and Marketers Should Care.
High-paying careers in aviation, trucking and the trades are real alternatives to college, but perception hasn't caught up. Branding and PR will decide which story wins.
Online Presence
I Used AI to Create Instagram Reels — and Got Over 7 Million Views. Here’s How You Can Use It, Too.
AI is revolutionizing the way content is created and shared on social media, and its potential is unmatched.
By Tonia Ryan
Marketing
How a Smart Marketing Plan Turned One Brand’s Emails Into $47,000 in Revenue
Discover the step-by-step marketing plan that turned simple email campaigns into $47,000 in revenue in just three months — and how you can apply these proven strategies to grow your own business.
Business Branding
The World’s Oldest Branding Nightmare — and the Comeback Story That Can Save Your Company From a Reputation Crisis
What entrepreneurs can learn from the ultimate reputation rehab story
Marketing
Email Isn’t Dead — But Your Strategy Might Be. Here’s How to Revive It
Most email campaigns fail not because of the channel, but because of a flawed strategy — here's how to fix yours and start driving real results.
Building a Business
This Global Beverage Giant Will Help Market Your Restaurant — For Free. Here Are the Details.
André Moraes of PepsiCo explains how the brand is supporting restaurants with digital tools, investing in local businesses and strengthening communities.
Tech
Two-Thirds of Small Businesses Are Already Using AI — Here’s How to Get Even More Out of It
Small businesses can achieve greater efficiency and growth by understanding the difference between generative and agentic AI use cases.
By Colin Twomey
Marketing
AI Is Flooding Feeds With Fakes. Here’s What Real Brands Need to Stand Out
As AI blurs the line between what's real and what's manufactured online, the brands that will thrive are those that anchor themselves in authenticity and trust.
Tech
3 Ways Small Businesses Can Compete With Big Companies Using the Power of AI
Small businesses can now match the speed and output of larger competitors by using AI to create content, improve communication and streamline operations.
Building a Business
This Is the Marketing Strategy Every Small Business Can Afford
Discover why localizing your marketing and services is crucial for small business success today.
By Murali Nethi
Business News
American Eagle Stock Sees a 25% Surge Following Sydney Sweeney’s Controversial ‘Great Jeans’ Ad Campaign
American Eagle saw its stock jump 25% after its earnings call on Wednesday.
By David James
Business News
American Eagle Stock Sees a 25% Surge Following Sydney Sweeney’s Controversial ‘Great Jeans’ Ad Campaign
American Eagle saw its stock jump 25% after its earnings call on Wednesday.
By David James
Building a Business
How I’ve Mastered the Art of Watching Trends to Predict and Create Viral Products — and How You Can, Too
I've made trend-watching and in-depth analysis my habit. Here are the hacks that will be useful for anyone who wants to create products that appeal to global audiences.
Building a Business
The Smart Way To Win Over Your Competitor’s Customers
Every business loses customers. Your job is to be the one they find next and stick with.
By Neil Patel