Marketing | Page 10

Join us May 1 for a high-impact workshop and discover how you can turn simple ideas into scroll-stopping videos that connect with your audience and grow your brand.

Here's how to craft stories that make buyers choose you over competitors.

Understand the psychology behind luxury purchases.

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource constraints to cultural resistance, this 'execution gap' kills momentum before strategies take off.

Here's how startup founders can leverage design thinking to create impactful products, align with customer needs and stand out in competitive markets.

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.

Making these common mistakes with your marketing agencies and freelancers is costing your brand time and money. This is what to avoid and what to do instead.

Negative content in search results can harm your reputation, but with these suppression strategies, you can take control of your online presence.

Discover the six critical red flags that cause franchisors to reject otherwise qualified candidates during Discovery Days — and learn how the most successful franchise relationships require alignment on values, expectations, and a shared vision for execution.

Are you looking to elevate your social media presence to new heights? Here are the tips and tricks I've used to grow my own following.

This article dives into the top 10 lessons from the past year, highlighting key successes and failures to help you navigate 2025 with confidence.

Generative AI is looking to reshape the search landscape forever. Here's how you can leverage its power and efficiency.

Justin Moore discusses how to perfect a pitch, what brands care about and why storytelling is still a prized commodity.

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with skeptical consumers and elevate your brand's reputation, credibility and business goals.

Many financial services firms think they're building credibility, but excessive self-promotion is actually eroding trust.

Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach compared to traditional celebrity endorsements.

Viral success is unpredictable, short-lived and rarely translates into long-term business growth — do this instead.

A conversation between Jean Thompson and her Gen Z daughter led to a total rebrand.

Today's competitive literary landscape demands a nuanced approach to marketing and connecting with target readers. The role of public relations firms is multifaceted, and tailored PR solutions can help modern authors get their books into more hands.

When you try to do too much, you reach nobody. I've developed a simple rule that can change your business. The only rule is to stick with the rule.

At least 28% of your email list could have gone bad over the past year. Do these simple things to clean it up and stop sending emails into a void.