Marketing | Page 9

Emerging franchisors are often told to prioritize sales decks, FDDs and digital ads. But if you're not capturing this story on video, you're skipping the one thing that builds trust faster than anything else.

Before you commit to a customer relationship management platform, make sure it has the features you need to grow your business and get the most out of your investment.

From viral stunts to trend-chasing misfires, brands often try too hard to be the life of the party — and end up embarrassing themselves instead.

Most businesses believe that they deliver a great customer experience, but this is based on outdated, old-fashioned ideas. Here's what businesses can do to shift their customer experience to the modern customer.

Sebastien Centner of Eatertainment discusses the five percent rule, his creative partnership with his wife and delivering more than what's on paper.

Busch Light Apple is back, and it found the perfect spokesperson

Even with an MBA in finance, I wasn't ready for the messy reality of small-business money management — until I learned these hard truths.

Tracking this metric isn't just smart — it's a game-changer for retention, growth and staying ahead of the competition.

Your traffic isn't disappearing because your content got worse. It's disappearing because Google is evolving.

BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.

Getting ahead of a PR crisis is key to protecting brand integrity and earning customer trust.

Customer experience isn't just about feedback — it's your biggest growth lever in 2025. Discover how turning customers into advocates can double revenue growth, boost conversions and maximize customer lifetime value.

How to stay ahead of the trends — and your competition — before you get left behind.

Learn some of the strategies that can help you navigate expedited growth as a small business and create a foundation for long-term success.

Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market.

The real value of AI isn't in what you ask — it's in how you shape the conversation. Mastering prompt interactions means better content, sharper thinking and fewer generic outputs.

Here's how micro-influencers are driving authentic brand engagement and redefining trust in digital marketing.

Chili's continues its attempts to eat McDonald's lunch with the release of its new Big QP burger.

BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.

Learn how to use founder branding to make your company (not yourself) the industry-dominating name.

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that make it work.