Influencers

Influencers are not just trendsetters — they're powerful voices your target audience already trusts. But are you partnering with ones who will represent your brand well?

Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer partnerships, build authentic connections and navigate dark social to create impactful marketing campaigns that drive real engagement and trust.

Get your brand ready for the new realities of a changing media landscape.

Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and grab attention with thoughtful, human-driven engagement.

There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive your marketing objectives on just about any budget.

Focus on quick-result strategies, testing channels and scaling gradually to optimize your 2025 marketing goals.

If your brand hasn't yet embraced influencer marketing, the time is now. It's not just a trend — it's a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your business.

Celebrities and influencers aren't just for entertainment — they're powerful partners who can amplify your brand, boost market visibility and drive growth when the alignment is authentic and strategic.

Everyone wants to be a creator, but few know how to turn it into a thriving career. From adopting a business-owner mindset to identifying "winning concepts" and monetizing them like a pro, this is your cheat sheet for turning short-form content into long-term success.

By looking beyond stereotypes, stores can build stronger connections with young consumers

Complaints about a squirrel named Peanut led to action by the New York Department of Environmental Conservation.

With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.

Influence is today's word of mouth. That means companies need to begin embracing influencers, exploring their unique ability to build trust, expand reach and foster authentic connections.

Many influencers focus on followers, likes and comments in hopes of monetization; however, those aren't the most important numbers coinciding with profitability.

A new survey found that 54% of 18-to 60-year-olds would quit their jobs to become full-time influencers.

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Tech founder David Walsh details the launch and growth of Limelight, a powerful new collaboration platform for brands and B2B creators.

Valuing Your Voice: Navigating the Pricing Maze of Social Media Content Creation with Insights from Canopy

Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.

The billionaire has been posting a lot lately, from critiquing Apple's Vision Pro to promoting Meta's new products.