Online Marketing | Page 10

Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.

Follow these best practices for your brand to have a top-tier marketing strategy going into the new year.

These five trends reveal that the best days of digital media are still ahead of us.

Small business owners can integrate low-cost PR techniques into their daily marketing activities.