Advertising | Page 3

In spite of the challenges involved in building a media agency, the right strategic moves can bring immediate success.

In today's advertising world, skepticism is a mounting challenge for brands, and here's why out-of-home advertising is preferable for many brands today.

With companies tightening their spending budgets, it's time for advertising to innovate.

Virtual tours are an innovative marketing strategy businesses can use to attract more customers.

Are targeted ads stalking you? We must begin to think more carefully about how our data is used to shape our opinions and take back ownership of our preferences by bursting out of our information bubbles.

Learn the most effective types of pop-up ads to increase conversions. Find out what users like most and what makes them leave. Also, discover when to use different types based on your type of website.

Learn about click farms and how to stop them from draining your business' ad budget.

The Founder and CEO of Scout's Agency shares why a "podcast tour" is the new PR strategy for thought-leaders.

Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.

TV advertising may not carry the same weight it did years ago, but does that mean we should give it up altogether? Not really — and here's why.

To show you the power of good advertising, I'm taking one real ad and fixing it up. Behold the power of direct-response strategies!

Grow your business to new clients and launch your reach organically by licensing custom beats to make your own music and jingles on TikTok, all done using these three simple strategies.

Whether you're interacting with a website on your computer or revisiting the same website on your phone — cookies are integral to your online business.

Simple mistakes can significantly damage your advertising strategy, hurting your reach and budget. Avoiding these common traps can help sharpen ad performance and maximize your approach.

How a drawing for an art school turned into a Game of Thrones viral meme.

The Blank Edition campaign has become part of the Lebanese zeitgeist.

Executive director of Free the Work Pamala Buzick Kim isn't afraid to have the hard conversations that drive long-term change.

In our 'Creative Conversations in Advertising' series, award-winning Creative Director Tescia Deák and Entrepreneur magazine Editor-in-Chief Jason Feifer talk about the power of hijacking cultural trends.

In this episode of 'Anatomy of an Ad,' FCB Chicago Chief Creative Officer Andres Ordonez discusses the award-winning 'Boards of Change' campaign.

Too many of us have put technology first, ignoring the user experience and what consumers actually want. These tips will help you get back to the basics and focus on people, not tech.

In our 'Creative Conversations in Advertising' series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.