Advertising | Page 4

AI marketing is a new way to reach customers that is much more personalized, targeted and engaging than traditional methods.

How Civil War-era "Decoration Day" morphed into the mattress-filled Memorial Day we know now.

Capitalize on the benefits of a pop-up ad without irritating or turning off your audience.

The removal of third-party cookies will force marketers to revisit their advertising strategies.

Ad fraud costs online retailers billions of dollars globally each year. Here's how to protect yourself and your company from losing out to the bots.

How to start betting on Facebook's Meta'ing.

The company assures that the slowdown of the platform is linked to the global environment with problems in the supply chain, inflation and wars, but does not mention its aggressive competition.

This is an important segment of the population with purchasing power that is practically ignored by advertising campaigns.

As part of a multi-touch marketing strategy, social media brings your brand to life, enables you to engage directly with your target audience, and cost-effectively expands your reach.

Simple errors can quickly upend your Amazon selling strategy. Learn how to avoid those mistakes and maximize your reach on the world's top seller platform.

From startups to Fortune 100 brands, great marketing teams share common strategies to create compelling campaigns.

Better view-through rate, a unique ability to reach young and influential buyers and true precision are just a few of its advantages.

Many chief marketing officers are used to the old ways of doing PR and are still tracking and analyzing their PR efforts based on irrelevant data that has nothing to do with the actual results and effectiveness of their campaigns.

There's one thing that all consumers seems to know and love.

It is not the first time it happens. False advertising seems to be a common practice among fast food chains.

Amazon is in hot water over its paid ad strategy, and leaders of smaller brands must learn from its mistakes.

In this strange new normal, it's increasingly vital to adapt advertising strategies to meet your customers where they are, both physically and digitally.

Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making certain that you both keep up and excel in this field.

You can have the world's best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat.

Recent growth in the out-of-home ad market has been remarkable, and for good reason: It's effective, versatile, cost-effective and even automated.

While lots of people think they know what OOH is, their perceptions are still stuck in the past.