Branding | Page 9

Marketing

6 Reasons Why You Should Build Brand Equity Early in Your Business

A well-established brand brings more revenue, has more competitive advantages, and can weather any storm, making it easier to run your business and experiment with new tactics.

By Nikita Korchevskyi

Marketing

Want to Know the Secret to Closing More Sales? 65% of Consumers Say They Will Buy If Your Company Does This.

By Christine Wetzler

Building a Business

This Mother of 6 Created a Hit Children’s Brand Without Any Industry Experience — Here’s Her No. 1 Secret for Entrepreneurial Parents Who Want to Achieve Big Goals

By Amanda Breen

Building a Business

Don’t Let These Three PR Myths Stop You From Harnessing Its Power

By Tara Coomans

Building a Business

AI Is Flooding Social Media. Here’s How to Make Sure You Don’t Get Lost in the Robotic Noise.

Content overload from AI is the new normal. Marketing guru Mari Smithen shares strategies for navigating the AI revolution and getting your messaging across.

By Ben Angel

Business Branding

Launching a New Product? You’ll Struggle If You Don’t Keep These 4 Positioning Lessons in Mind.

Here are four important positioning lessons from the "world's cheapest car."

By Praveen Krishnamurthy

Building a Business

Offering Your Valuable Knowledge and Services For Free Comes at a Price — Here’s How to Avoid Paying It.

Passionate entrepreneurs can have a hard time putting monetary value to their work. They can even undervalue it at times, especially when their focus is on purpose over profit — but profit is the only way you can continue your purpose. Here's how you can build a balance between generosity and professional valuation instead.

By Liang Zhao

Business Branding

94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

By Scott Keever

Building a Business

Top Brands Are Flocking to Newsletter Advertising — Here Are 11 Reasons Why You Should Do the Same.

An explanation of the current market trend of brands turning to newsletter advertising as a primary channel in their marketing campaigns.

By Jaxon Parrott

Marketing

3 Common Misconceptions About Marketing — And How We Can Reframe Them

The relationship between marketing and the business can often feel contentious. So, how can we improve it? First, we need to better understand one another.

By Sunny Dublick

Marketing

What Damian Lillard Taught Me About Personal Branding

Most entrepreneurs don't realize how valuable their personal brand is. Here's what you can learn from Damian Lillard.

By Nicole Bernard

Marketing

How to Overtake Your Competition With Creative Brand Precision

Here's how challenger brands can stand out through striking design and how they draw a clear line between them and the incumbents.

By Bora Celik

Building a Business

Want to Be the Next Apple? Here’s the Secret Sauce Used By Steve Jobs to Build Consumer Trust.

There are many marketing and branding strategies out there — but here's the one Steve Jobs used grow Apple.

By Jessica Wong

Building a Business

How to Build a ‘Brand Vault’ For Your Business – With a Little Help From Steve Jobs

No matter how big or small your business is, use Steve Jobs' philosophy to get greater customer satisfaction.

By Jessica Wong

Building a Business

Here’s How Steve Jobs Dealt With Negative Press and Avoided Brand Disasters

The best way to grow your bank account is to avoid major withdrawals. The same can be said about your brand.

By Jessica Wong

Business Legal

Is the Company Tagline You Want to Use Already Someone Else’s Trademark? Here’s How to Avoid Legal Issues and Infringement.

Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone else's intellectual property.

By C. Lee Smith

Marketing

This Is the Framework You Need to Create a Brand Worth Your Customers’ Loyalty and Make More Money Doing It

The first impression your customers will get of your business in this day and age is your website — so it needs to be created with intent. Here's how to use compelling storytelling on your website and one specific framework to capture their attention.

By Jonathan Brierre

Building a Business

Entrepreneur+ Subscribers-Only Event | April 17: This Couple Turned Their Unconventional Thinking Into a Million Dollar Business — Here’s Their Advice to New Entrepreneurs

You can get Entreprenur+ for free! Use code 1FREE and get access to all member benefits, including our next Subscriber-Only Event with the founders of one of the fastest-growing direct-to-consumer brands.

By Entrepreneur Staff

Business Branding

How to Maintain Brand Authenticity in an Increasingly Skeptical World

What does it mean to be truly authentic, and how do you convey authenticity to consumers? Here's what you need to know.

By Christine Alemany

Tech

4 Ways to Build a Strong Online Brand (Despite the Chaos of the Internet)

Building trust and influence in a digital world is an ongoing process, and embracing these trends will help you navigate the ever-changing landscape of personal branding.

By Raoul Davis

Building a Business

The Most Successful Entrepreneurs Know How to Say ‘No.’ Here’s the One Exercise You Need to Learn This Skill.

There's a robust correlation between success and having the ability to say "no" to opportunities that don't serve you. Here's how can learn how to master the art of saying "no," too.

By Barry Raber

Business Branding

How This Entrepreneurial Couple Is Revolutionizing Brand Loyalty

Wife and husband co-founders Amanda Huh and Stephen George discuss the launch and growth of their powerful membership platform Amaze.

By Dan Bova

Building a Business

This One Thing Is the Secret to Higher Email Open Rates

Your subject line matters, but it's not the most important part of your email. Here's what gets people to open your messages every time.

By Liviu Tanase

Marketing

Why Being Your Own Influencer Is the Key to Success For Entrepreneurs

Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.

By Sunny Dublick

Building a Business

Does Your Brand Look too Corporate, or Dated? See How These Brands Leveled Up Their Design.

We live in a time when brands are more visible and visual than ever. Here, six founders explain how they created brand design that stands out.

By Frances Dodds

Thought Leaders

The Era of Faceless Branding Is Over — Here’s Why Modern Brands Fail and Publicity Reigns Supreme in 2024

No longer can a brand hide behind its company logo and expect to thrive.

By Erica McMillan

Side Hustle

At 23, She Started a Side Hustle for ‘Quick Money.’ Now the Business Brings in More Than $1 Million a Month — and Boasts Celebrity Fans.

Katherine Watercutter, now founder and CEO of activewear brand Gold Hinge, was working as a sales representative in Indiana when she decided to earn some extra cash.

By Amanda Breen

Marketing

4 Ways Brands Can Educate Their Customers and Win Hearts

Brands should consider adopting these fresh, interactive ways of reaching out to stand out in the digital crowd.

By Bora Celik

Thought Leaders

Are You the Face of Your Business? You Shouldn’t Be — These 3 Practices Can Help You Change Your Branding

In a smaller organization, the owner is often the "face" of the business. But while it is flattering to be in demand, being the face of the business is also dangerous. It can impact the owner's ability to grow the business and make it sustainable for the long term.

By Cynthia Kay

Marketing

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.

By Emily Reynolds