Revenues are often the uppermost metrics businesses use to assess success, but I'd argue there is an even better unit of measure: missed sales opportunities and the reasons why.
Your success (and your impact on others) is directly related to your ability to create offers that attract your ideal clients and customers. This guide will show you how.
Gear up for the festive frenzy with expert marketing insights and strategies. From understanding your audience to sprinkling some affiliate magic and AI, this guide will ensure your brand sparkles this holiday season.
While shopping activity certainly ramps up during the "official" Black Friday/Cyber Monday kickoff, the companies that stand to benefit are those that prepare today.
Now, more than ever, buying decisions made by customers and prospects involve multiple people. To understand what's on the minds of your customers, you need to track the activities of several types of buying influencers.
When you run a small business, you do not have a machine to grind out leads, vet them and close the deal. You need every person on your team to generate business.
Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it.