Public Relations | Page 7

Here are five thought leadership tactics you can incorporate into your PR strategy to elevate brand awareness and gain authority.

Many chief marketing officers are used to the old ways of doing PR and are still tracking and analyzing their PR efforts based on irrelevant data that has nothing to do with the actual results and effectiveness of their campaigns.

Businesses can improve their credibility and sales performance by putting brand values at the heart of their PR messages.

In this era of the Great Resignation, it takes more than money to build loyalty.

Campaigns pay the bills, so you can't afford to be flying red flags for too long.

Public relations should be part of every business's strategy, regardless of how large or small. These seven PR trends can help you maximize your strategy.

These strategies will help you effectively amplify your earned media efforts.

The smart choice is to think small.

Rock legends can teach you a lot about making your clients legends.

The temptation to slash prices to see those beloved new sale notifications is real, but what if there was another way to create new action while staying sustainable?

Startups should definitely do PR, but doing it themselves may be a bad idea.

Employees increasingly looking to quit? Here's how some well-placed talent experience dollars can burnish a company's reputation internally.

Yeah, it's shaped like that. And customers of a UK bakery (at least most of them) love it.

Ensure your public relations investment is delivering results like they're members of your team.

If you want coverage, don't make these mistakes.

These PR tips will keep your cybersecurity business one step ahead of the game.

An insight into the best tech tools for measuring the effectiveness of PR, and how to keep laser focused on its opportunities and payoffs.

Media-relations success requires the marriage of strategy and execution. Here's how we made it happen -- and you can too.

Growing a business takes more than marketing and ads.

Repurposing great stories for maximum effort.

In our saturated, noisy world, "content" is no longer king and has been dethroned by "context."